On the 19th, Video Research Ltd. published a ranking that shows which celebrity had the most exposure in commercials throughout the last year.

Actor Tamaki Hiroshi took the first place in the Kanto region with his commercials for Nagatanien, UCAN and other companies. In total you could have been able to see his face for 250,455 seconds. In 2007 he still had only been on the 4th place, but now he was even able to create a little gap between him and actress Nakama Yukie on the 2nd place with 'only' 187,125 seconds of exposure.

Another person who had a sudden rise was American actor and model Dante Carver who climbed up from the 77th to the 18th place due to his Softbank commercials. Actresses Eikura Nana, Miyazaki Aoi, Takeuchi Yuko and Ayase Haruka all made it into the top20 for the first time since the existence of the ranking in 2001.

Ueto Aya was able to take the first place in the Nagoya region again while announcer Oota Maki and actor Toyohara Kousuke share the top position in the Kansai region.