Actress and singer Aragaki Yui (20) has been appointed as the new image character for Asahi Inryo and will appear in the new commercial for their drink called "Asahi 16cha" that will go on-air on March 31. Today was held a PR event with Aragaki as a guest to promote the new a drink and commercial.

"Asahi 16cha" has been the most popular drink of Asahi Inryo ever since it went on sale in 1993. This year it's celebrating its 16th anniversary and in order to celebrate it, they've put a lot of effort into improving the formula of the drink even more. As usual, an improved brand comes hand-in-hand with a new commercial and a strong marketing.

The newest catchphrase of "Asahi 16cha" is 'A good morning for your body, Asahi 16cha'. "It's an healthy drink that's refreshing and sweet and makes you able to be lively right from the morning." Popular actress Aragaki Yui had been chosen as the appropriate character to portray those values of "Asahi 16cha".

After the explanation of the new improved taste and a preview of the commercial, Aragaki Yui appeared on stage with the same outfit and bicycle as in the actual commercial. She drove on stage from the right side, but her long skirt got caught in the bicycle and she emited a cry. "I've actually practiced it before, but now I'm wearing this (long) skirt...," Aragaki explained and slightly embarrassed descended from the bicycle. "You broadcasted this, right?" Her face turned red in front of all the cameras.

The commercial was filmed in the early morning at the end of last year. "It was really cold when we filmed it last year, but I still had to try my best and maintain that vigorous image for the commercial." The host of the event then asked her about the time when she was 16 years old, since it's the 16th anniversary and all. "I've moved from Okinawa to Tokyo. It was the time when I was anxious about getting into senior high school. I've also started to work in TV at that time."

And to round-up the event, the host then seeked a final comment about "Asahi 16cha" from her. "This year is the anniversary of its name, but I would like for it to exist for the next 20 or even 100 years."

The commercial will air in 3 different versions, but they will all contain a vivid and charming Aragaki. Look forward to them, when they will go on-air this Tuesday.