On Wednesday was the time for the 38th Fujisankei-Group Advertisement Awards in the Grand Prince Hotel in Tokyo. The biggest prize of the night went to Toshiba for their fluorescence light bulb lamps "Neoball Z Real" and the LED light bulb lamp "E-Core" and the whole campaign behind it. Concerned about the environmental problems, they tried to think towards the form of light bulbs and their low electricity consumption.

Over 1400 people from the industry and reporters gathered at the award presentation. Actress Horikita Maki had the honor to hand over the trophy to Toshiba's company president Nonaka Hisatsugu. Nonaka about the award, "It's an honor to receive this award. Japan's thinking towards light bulbs is already strong, but our thinking about environmental problems still needs to become stronger. From now on we will continue to try everything to create goods concerning the environment."

This award is the biggest advertisement contest of Japan in all aspects. It gets covered by newspapers, TV, radio and magazines, and honors people's affinity, creativity and popularity.





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