Glico is going to air a new commercials for their ice cream cup "Bokujo Shibori" as of April. Ishihara Satomi and DAIGO have been appointed as the image characters for the product.
Bokujo Shibori is an ice cream cup with the taste of a soft serve ice cream. It's the result of many tests to find the right balance and amount of the best raw milk they get from dairy farmers in Fukushima. It's the perfect soft serve ice cream with an incredible richness in its flavor.
The CM is just like the ice cream with the concept of being "Soft & White". Ishihara is dressed all in white in order to express that soft feeling and the pure smoothness to the world. They've shot 4 different patterns, but Ishihara is giving off a much more "mature athmosphere" than usual in all of them.
DAIGO is also wearing a completely white outfit. His uniqueness and trademark pose often made Ishihara laugh a lot during the filming. We wanted to hear Ishihara's own thoughts about Bokujo Shibori and she replied, "It's so soft and yet so thick." Somehow the whole studio started to laugh when she said that.
Ishihara's birthday also was right on the day before the filming of that CM. The crew didn't only prepare a birthday cake for her, DAIGO even gave her a birthday present. He gave him her must-have "rock gloves" and after putting them on, they made a picture of them doing his trademark pose together.
On 26th they also released various bonus footage from the filming on the website of Bokujo Shibori.
Here now the different commercials and making-of of Ishihara, plus an off-talk and special birthday clip.
TV-CM 15sec
WEB-CM 01 15sec
WEB-CM 02 15sec
Offtalk 1:28min
Making-Of 2:16min
Special Birthday Clip 1:25min
For bigger versions of the above clips, go here:
http://www.glico.co.jp/bokujo/
Written by: jyoyu.blogspot.com / Source: Ishihara's official site & Web-TheTelevision
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This entry was posted
on Thursday, February 26, 2009
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CM,
Ishihara Satomi
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