After popular actresses like Miyazawa Rie, Isshiki Sae, Aoi Yuu or Kaho, "Mitsui Rehouse" has now chosen its 13th "Rehouse Girl" for their commercial, the 14 years old model Kawaguchi Haruna.

Commercials for Rehouse have been proven to be a gateway to popularity and it's Kawaguchi's chance to rise to similar fame as the women mentioned above. So far she's only been active as a fashion model for magazines, but starting in April everyone in Japan will be able to see her in the commercials. "I'm full of anxiety and enjoyment." Kawaguchi said with a shy but ambitious smile.

In 2007 Kawaguchi won the "11th Nicola Model Auditions" organized by the teen fashion magazine "nicola". She's from the Nagasaki prefecture and is 164cm tall. For Rehouse she will now begin to appear as a "gentle and neat girl".

Now that she has taken the spot as the image girl for that company, she had to answer a couple of questions in front of dozens of camera. "In spring I'll get in the 3rd grade of junior high school. My first try at humming (in the commercial) didn't went really well, because I was way too nervous." She looked back the filming. "I hope that I will become a better actress, so that I won't ruin the image of the Rehouse Girl." At the PR event she also revealed that her hobby is actually to go fishing. "The most I fished once were 300 fishes." Even the people of Mitsui were surprised when they heard that.


They then also explained why they've chosen Kawaguchi for the role. "She herself is possessing the image of a very pure, simple and neat girl, especially her smile is what fascinated us." The judges at the audition for the commercial were also knocked off by Kawaguchi's enthusiasm, when she said "I will do everything not to ruin the image of the Rehouse Girl" during her turn.

There will be 2 different versions of the commercial. As mentioned already, the commercial is bound to go on-air with the start of April.

Shots from the commercial itself:



The event (small pics):





The event (bigger pics):



Written by: jyoyu.blogspot.com / Source: Oricon, Mainichi, MSN
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